Brand Identity Package

PKG 1 Essentials- $500 Stand Alone $350 Add-On

1. Brand Discovery Session

  • 45-minute consultation
  • Brand questionnaire
  • Target audience outline (basic demographics)

2. Logo Design

  • Primary logo design
  • Secondary logo/lockup
  • Black/white and color variations
  • 2 initial concepts, 2 rounds of revisions

3. Color Palette

  • 4-6 colors
  • HEX, RGB, CMYK codes provided

4. Typography Selection

  • Primary and secondary font selections
  • Web-safe font pairing suggestion

5. Basic Brand Guidelines PDF (5–7 pages)

  • Usage rules for logo, color, typography
  • Clear space & scaling
  • Dos & Don’ts


PKG 2 Everything- $1500 Stand Alone $1400 Add-On

1. Deep-Dive Brand Discovery

  • 90-minute consultation, brand questionnaire, Competitor audit
  • Target audience, Brand statement, Tone guide, Mission, Vision, and Brand Values

2. Logo Suite

  • 1st & 2nd logo, brand mark/icon
  • Monogram version (if applicable), 3 initial concepts, 3 rounds of revisions

3. Extended Color System

  • Core palette (6–8 colors)
  • Accents & neutrals, HEX, RGB, CMYK, Pantone references

4. Typography System

  • Primary/Secondary fonts, Display & body text fonts

5. Comprehensive Brand Guidelines PDF (20–30 pages)

  • Logo usage & misuse, Color, typography, photography styles
  • Grid systems & layout templates, Collateral mockups (stationery, packaging)

6. Brand Collateral

  • Business card design, Letterhead design, Email signature
  • Presentation slide template (PowerPoint or Google Slides)
  • Brand patterns/textures (2–3), Brand Booklet

7. Social Media Starter Kit

  • Profile picture and banner/header (3 platforms)
  • 9 Instagram post templates (static), 3 Instagram story templates

8. Optional Add-ons (at extra cost)

  • Website design, Brand launch campaign graphics

9. Final Deliverables

  • All design files (AI, EPS, SVG, PNG, JPG, PDF)
  • Fully editable source files, Link to cloud folder for easy access
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